What struck you about the data?
The fact that people see the advantages of gardening and think other people should do it, but they don't garden, strikes me.
Were you surprised by any of the results? How so?
I was surprised to see that most of the people who took our survey who garden, do it for something other than a food.
What were your expectations? Were these met or not?
I did not think that many people who took the survey gardened, but twenty-six people out of fourty-seven said they garden.
Based on your findings, what type of ad campaign will you run? Will you being to educate people? Encourage or coerce people? Embarrass people? What is your angle?
I think that the ad campaign should be full of encouraging and positive energy. I think this is the way to do it because most people need to be convinced that it is not just up to them, that there are more people out there who want to help our planet/environment. I also feel that we need to educate them about how it not only helps them, but also how it will affect future generations. I want to give people a positive view on this subject, without making them feel pressured or embarrassed. If people can see all the good affects that gardening your own food has, then I'm pretty sure they will consider it and get other people to do it as well.
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